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Customers retention: to send magazines and publications in order to involve, inform and intrigue customers about news, events, offers development and sender's activities (businesses, companies, associations).
Communication tool for "worthy customers": publications and magazines for managing the most interesting and profitable segment for corporate business.
Internal communication: House Organ mailed to employees of the company, society or association to strengthen internal relations and generate corporate awareness.
Collection of information: reviews or magazines become perfect tools to collect information, deliver questionnaires and open direct channels of communication with the target.
Advertising: advertising spaces on magazines and publications offered to third companies allow the sender to recover the costs incurred for the communications with the target.
Automated Postatarget Magazine Direct Mailing, is subjected to the homologation process (i.e. a standardization process)
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Main benefits
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Increase of customers retention: a long term relationship with the customer means a competitive sustainable advantage. Retaining current customers cost less than acquiring new ones.
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Reduction of customers turn-over: an increase in the loyalty to the brand results in a remarkable decrease in the churn rate (showing how many customers give up the brand).
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Affordability: Postatarget Magazine is the most convenient Direct Mailing’s service, created to develop the relation with customers and their loyalty to the brand.
Technical specifications:
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Two versions: automated Medium format and non-automated, Unique format.
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Weight from 50g up to 2 Kg; thickness up to 50 mm (25 mm for automated items).
Delivery targets
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within 7working days after posting (J+7), within the set deadline of territorial and provincial posting centres (85% for items on average, 99% within 9 working days).
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